The Seven Network is unfazed about firing ratings blanks with its hit reality show My Kitchen Rules and the launch of its cyber-themed US series Intelligence.
The official OzTAM ratings have been in recess since April 12 and restart on Sunday.
It means the massive viewer numbers MKR achieved Monday (1.877 million) and Tuesday (2.008 million) do not count toward the end of year’s official figures.
Intelligence launches on Wednesday and the viewer numbers it pulls for the opening episode will not count toward the final ratings tally.
In contrast, the Nine Network has held back its big guns for the official ratings.
It starts with their Logies telecast on Sunday and then the network will role out reality shows The Voice and When Love Comes To Town as well drama series House Husbands.
Even beleaguered Ten has kept its powder dry.
On Sunday, it launches the new US sitcom The Millers as well as airing the first Australian-based episode of Modern Family and then MasterChef returns on May 5.
Seven’s director of programming Angus Ross dodged a question about the why the station persisted with such high rating programs in the off-season unlike its rivals.
He did say that advertising sales for the show’s had been a no-brainer.
“We are following the same schedule as last year,” Ross told AAP by email.
“We don’t comment on strategy but I will say our sales team have no problem selling 2 million viewers no matter what time of the year it is.”
Seven, though, has kept its reality renovation show House Rules for the first week back of official ratings.
The series, hosted by Johanna Griggs, will launch Wednesday, April 30 at 7.30pm.
MKR is the final stages and after tonight’s elimination, there are just four teams vying for the $250,000 prize money.